In an interview with Cyclic Defrost, Jim Jupp commented; “Part of a theme that’s ongoing in all the Belbury Poly records, and I think all of the Ghost Box records is a tradition of British science fiction, where you’ve got on the one hand the setting of a very traditional background, with very ancient things, but you’ve got this weird, cosmic stuff happening at the same time. A lot of old British sci-fi books – John Wyndham, for instance – have these really mundane, quaint little village settings, but all of a sudden something really freaky and cosmic appears in the middle of it."
I love this song 'A great day out' from Belbury Poly - From an Ancient Star
Releases on the label (presently encompassing The Focus Group, Eric Zann, Belbury Poly, Roj and The Advisory Circle, and a rerelease of a Mount Vernon Arts Lab album) tend to share a common design aesthetic - all record covers so far have been by Julian House, with an acknowledged debt to the iconic design of sixties Penguin Books paperbacks.
Ghost Box had a defined aesthetic from formation; Julian House commenting: “ ...the best way to put our stuff out was to start a label.. There was such a richness to the references we both shared, not just musical.. It made sense that we could put releases out which had this complete world attached to them.. A set of things united by a design identity, fragments of real or imagined books, collections of images, films, links... Something people can become lost in and want to be a part of.."
